Pure shampoos, conditioners and treatments are balanced by nature to nurture all hair types. All products contain an exclusive 'pure organic complex', a unique blend of certified organic extracts.
Pure range of products are blended with naturally derived ingredients which have been carefully researched to substitute more traditional synthetic ingredients. Their aim is to develop a safer, more gentle, environmentally friendly haircare regime.
The packaging on pure products is made from 100% Australian recycled land waste plastic in an effort to create a circular supply chain. This chain takes recyclable plastic and processes it by sorting, shredding and creating pellets that are then used to make the recycled plastic bottles. In doing this, the amount of plastic going into landfill is reduced.